What price am I allowed to state?

These aren't allowed in the price field:

• “o.n.o.”, “make an offer”, “price on request” or “from”;
• leasing, instalment or monthly amounts;
• the price of just one part of a bundled offer;
• placeholder amounts such as €1 or €999,999.

Costs that necessarily arise — shipping, for example — need to be stated clearly and in full in the description.

If the title, description or a photo states a different price than the price field, the price field is what counts. A listing that breaks this can be sent back for revision.

The Aktionspreis function, the only way to announce a price reduction, is shops-only. As a private seller you therefore can't state a reduction, comparison or saving in the listing text, the title or images. That applies above all to:

• a struck-through price or a percentage such as “20% off”,
• a comparison with a recommended retail price (RRP),
• a comparison with another seller's price.

If you simply lower your price, buyers see a neutral note that the price was reduced — with no old price and no percentage. See “What does Aktionspreis mean?” for what a shop's Aktionspreis shows instead.

Changing your price by 40% or more asks you to confirm it first — that's there to catch typos.