An Aktionspreis is an announced price reduction. Only shops can run one, never private sellers.
On a listing running an Aktionspreis, you see the reduced price and, next to it, the struck-through reference price (“lowest recent price”) with the reduction as a percentage. The listing page also states that the reference price is the lowest price of the last 30 days, and, while the sale is still running, how many days are left. There's no fixed end date and no live ticking countdown.
The shop doesn't choose it: it's the lowest price the listing had on Pedalia in the 30 days before the sale started. The percentage is always rounded down, never up.
A sale runs for at most 14 days. It can only start once the price has stood unchanged for at least five days. After those 14 days, the sale price automatically becomes the regular price again. The shop can also end it early at any time.
If a seller simply lowers the price without using the Aktionspreis function, all you see is the neutral note “Price reduced”, with no old price and no percentage. See “What price am I allowed to state?” for more.
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